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FILE PHOTO: The offices website-designer firm Wix.com are shown in Tel Aviv, Israel July 4, 2016. REUTERS/Baz Ratner/File Photo

Is Wix Too Good to Be True? An Honest 2024 Review

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  • Post last modified:04/03/2024

Ah, Wix – the charismatic showman of the website builder world. With its flashy templates and promise of instant website gratification, it’s hard not to be intrigued. But does Wix live up to the hype in 2024? Let’s dive into the details to help you decide if its Total Fire or Total Fluff.

What’s the Buzz with Wix?

Picture Wix as your website playground. It provides the tools to build something unique that fits your needs It’s famous for its ease of use, huge template collection, and giving you the freedom to make your site look exactly how you want it. Whether you’re starting a passion project, promoting your freelance skills, or launching a full-blown store, Wix wants to put the power in your hands.

Wix Website Builder is a webpage playground 2024

Unveiling the Features (and Dazzling Templates)

Template Galore: If variety is the spice of life, Wix serves up a feast. From sleek portfolios to eye-catching e-commerce storefronts, Wix offers templates to suit every taste and purpose.

Drag-and-Drop Delight: Building your website with Wix is like assembling a puzzle – intuitive, interactive, and downright fun. Drag elements, drop them into place, and watch your site come together in real-time.

Content Creation Haven: Wix doesn’t just stop at websites; it’s a content creation powerhouse. With built-in blogging tools, multimedia integration, and social media connectivity, Wix empowers you to engage your audience on multiple fronts.

Marketing Marvels: Need to spread the word about your brand? Wix has your back with its suite of marketing features. From email campaigns to SEO tools, Wix equips you with everything you need to boost your online presence.

Wix Website Builder easy to use

The Big Question: Is Wix Actually Easy to Use?

Honestly, it depends on what “easy” means to you. Wix wins in hands-down drag-and-drop simplicity. Want that picture there? Done. Need to change the font color? Easy. But with that freedom comes a slightly steeper learning curve at first. You have more options, which means slightly more to learn!

Think of it like a giant box of Lego bricks – awesome potential but can be overwhelming without guidance. Tutorials will be your friend!

Features Bonanza: What Wix Brings to the Table

Here’s where Wix truly shines:

  • Creative Freedom: Want your website to look like absolutely nothing else out there? Wix delivers.
  • Bloggers Welcome: Wix’s blogging tools are solid, though not quite as robust as platforms like Squarespace.
  • E-Commerce with Ease: Wix makes setting up a small online shop surprisingly painless, ideal for hobbyists and side hustles. E-Commerce King is still Shopify though, IMO.
  • App Attack: Wix’s App Market means adding features is often as easy as a few clicks (though some apps cost extra).

Pros & Cons: Where It Shines and Where It Stumbles

Pros:

  • Ridiculously easy to get started
  • Huge template library, tons of customization
  • App market for adding features without coding
  • Great for small stores or creative websites
  • Excellent support resources and helpful guides

Cons:

  • Can get overwhelming with so many options
  • Not ideal for super complex websites
  • Design polish can sometimes be lacking
  • Less scalable for big e-commerce growth than a platform like Shopify.

Pricing: Let's Talk Money, Honey

Wix offers four plans to fit varying needs:

Lite

$16/month 

(Basic websites or portfolios)

Core

$27/month

(Basic e-commerce features)

Business

$32/month

(More of almost everything)

Business Elite

$159/month

(Unlimited Storage; Tons of powerful features)

All plans offer a 14 day money-back guarantee

The TotalFireReviews Experience: Because We Actually Built a Site

Wix was actually the first website builder I ever really used many years ago, and I loved it. Everything before it was HTML code… YUCK! So I was excited to put them to the test again with what I know now for this review. Here’s what we discovered:

  • Temptation overload: So. Many. Design choices! Decision fatigue is real, folks.
  • That “Aha!” Moment: Once we mastered the editor, the customization possibilities felt really empowering.
  • App-solutely Useful: Those apps solved problems we didn’t know we had – it’s like power shopping for your website!

Should YOU Embrace The WIX Way?

Wix is fantastic if…

  • Tech Talk Makes You Break into a Sweat: Wix is one of the most beginner-friendly builders out there.
  • Your Vision Is Unique: Wix gives you the tools to build something truly one-of-a-kind.
  • Speed Matters: You can get a simple website up and running on Wix faster than most builders.
  • A Small Shop Is Your Plan: For side hustles or selling smaller product lines, Wix’s e-commerce tools work a treat.
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Wix might not be the perfect fit if…

  • You Crave Clean Minimalism: Wix can be done tastefully, but it’s not geared towards the Squarespace style of modern simplicity.
  • SEO is LIFE: Wix lets you do the SEO basics, but platforms like Squarespace offer more fine-grained control.
  • E-commerce Empire Is Your Dream: For serious online stores, Shopify still reigns supreme.

Wix vs. The Competition

It’s a battle of the website builder titans! Let’s see how the others stack up:

  • Squarespace: Squarespace wins on design elegance, Wix on sheer customization.
  • Shopify: Shopify is the king of serious e-commerce, Wix is more beginner-friendly overall.
  • WordPress + Elementor: The ultimate in customization potential but demands more tech-savvy.

The Verdict: So, Is Wix Total Fire?

Wix remains a powerhouse for beginners or anyone who wants website building to feel playful, not painful. It’s a fantastic way to explore the world of websites, start a personal project, or launch a small e-commerce adventure. The downside is that quite often the Wix sites will have (at least with the lower tier plans) less options for dialing in a polished site when your site needs it.

Editorial Note: We earn a commission from partner links on Total Fire Reviews. Commissions do not affect our editors’ opinions or evaluations.